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Boutonniere Good Verbiage

Urban Earth Design Studios takes a unique approach on this traditional detail.

The Traditional Boutonniere was worn to promote fertility and again, to ward off evil spirits. During the middle ages, Knights would wear a token ribbon, flowers or his lady’s family crest close to their heart when entering battle. Gentlemen’s Boutonnieres (French) or the Button Holes (British) flourished during the Victorian Period as Floriography, The Language of Flowers became so popular.

The Wedding Button Hole is most commonly credited, erroneously, to the marriage of Queen Victoria and Prince Albert and as we move into the late 19th Century and early 20th Century – Boutonnieres were adopted by American men, creating a finishing touch to their formal attire Hollywood played a major role in promoting the Boutonniere as popular culture emulated Errol Flynn, Fred Astaire, Cary Grant and Frank Sinatra masculine and sophistication.

Contemporary men have adapted this centuries-old tradition by choosing a floral element fro the bride’s bouquet as well as a detail that reflects his own personality. As long as it is stylish, anything goes!

No longer the forgotten element – the Boutonniere style choices are becoming crucial to the overall style of the wedding.

Cure the Common!


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